Analytics Resources
Explore curated tools and resources for Analytics
GoAccess
log analysis/real time/open source
Open-source real-time web log analyzer that generates reports from server logs.
Umami
privacy friendly/open source/lightweight
Simple, open-source and privacy-friendly analytics solution with no cookies required.
Smartlook
session recording/funnels/user behavior
Analytics tool combining traffic data with session recordings for web and mobile apps.
Hotjar
heatmaps/user feedback/session recording
A visitor behavior analytics tool with heatmaps, session recordings, feedback and surveys.
Yandex.Metrica
web analytics/user behavior/traffic tracking
A free web analytics service by Yandex that tracks website traffic and user behaviour.
Matomo
open source/privacy friendly/web analytics
An open-source web & app analytics platform offering full control of your data with self-hosting options.
TikTok Pixel
ad tracking/conversion tracking/social analytics
A tracking snippet from TikTok that allows you to share website events with TikTok for measuring traffic and ad performance.
Microsoft Clarity
user behavior/heatmaps/session recording
A free user-behaviour analytics tool from Microsoft that offers session replays and heatmaps.
Google Tag Manager
tag management/event tracking/google tools
A free tag-management system from Google that allows you to manage tracking tags on your website or mobile app without editing code every time.
Google Search Console
seo/search analytics/google tools
A free service by Google to monitor, maintain and troubleshoot your site’s presence in Google Search results.
Google Analytics
web analytics/traffic tracking/google tools
A free web analytics platform from Google that lets you understand the customer journey, across devices and platforms.